Wednesday, September 26, 2012

The bottom line of green is still black!

We've been hearing more and more that, contrary to previous popular belief, adopting sustainability practices is good business. Now a Harvard Business Review blog post backs up that assertion. Because investors have increasingly demanded data, we have more to go by now than we did a decade ago, and the data present a clear picture:

"Resource efficient companies — those that use less energy and water and create less waste in generating a unit of revenue — tend to produce higher investment returns than their less resource-efficient rivals. ... Resource-efficient companies also display high levels of innovation and entrepreneurship, pushing core value metrics above the average large cap global business."

That sounds like a recipe for success!

Back in 1993, when I was in publishing, I worked on a book titled The Bottom Line of Green Is Black. Even then, a few people saw the benefits of going green, but it's taken a while for sustainability to spread on a larger scale. Now, it seems, more businesses are seeing that it actually makes sense financially -- and that they can do well by doing good.

So perhaps we can say now: Green is the new black!

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